Colombo, 30th July 2020: Citra Lab facilitated design thinking approaches for the Presidential Task Force (PTF) for Economic Revival and Poverty Alleviation, to introduce practical tools and approaches to tackle larger development issues which are to be taken on by the Presidential Task Force. Citra, Sri Lanka’s first social innovation lab, is supporting the execution of the PTF’s key tasks by lending its expertise on social innovation, foresighting and human centered design to the process.

Following discussions on multiple avenues of engagement, Citra Lab conducted a human centered design thinking workshop as the first step in its broader collaboration with the PTF. The workshop was conducted for core groups of the PTF along with officials from the Office of the Prime Minister, on building an analytical and strategic approach to the PTF’s tasks with a special focus on understanding the people they are designing solutions for. The workshop, held at Temple Trees, Colombo was facilitated by Citra Lab, drawing on its wide range of experience in conducting such sessions and its multidisciplinary team that brings in expertise from different angles, having been exposed to training and experiences on systemic design, sense making, foresight and human centred design with global innovation giants from Canada, UK, Moldova, Malaysia, Australia, India, and Indonesia.